Inyoung Choi's portfolio website

Product design

& experience strategy

Multifaceted designer with 10+ years in the field.

I help uplift digital products with seamless experiences.

Multifaceted designer with 10+ years in the field. I help uplift digital products with seamless experiences. I've worked for scale-ups, and large enterprises, in various industries.

Selected projects

more projects

B2B SASS web app

Adventus.io Course Search Experience

See details

CX Native mobile app

Australian Unity Members Wellbeing App

See details

What my

colleagues say

See what my colleagues say about me.

She has a stellar record of leading the design function end-to-end. Her experience and skills really sets her apart when it comes to connecting the intangible through to delivery.

Sam Chan

Product Manager, Adventus.io Australia

Her design workshops fostered collaboration and extracted innovative ideas from all the team members.

Simpson Moyo

Solution Architect, Adventus.io Australia

As a design head, she established strong design framework, sound design principles-n-practices at Adventus, which became backbone of customer-first approach for our SaaS platform.

Bhushan Samant

Chief Product & Technology Officer

She has a rare mix of technical knowledge, interface design, and strong research skills.

Paul Blake

Lead Instructor, General Assembly

She has a rare mix of technical knowledge, interface design, and strong research skills.

Paul Blake

Lead Instructor, General Assembly

As a design head, she established strong design framework, sound design principles-n-practices at Adventus, which became backbone of customer-first approach for our SaaS platform.

Bhushan Samant

Chief Product & Technology Officer

Inyoung is a passionate designer with a strong interest in technology. Her attitude is of benefit to any team she joins, given her naturally empathetic nature and user-focused approach.

Catherine (Beveridge) Hills

UX and Service Design Director, RMIT Online

Throughout the design process, Inyoung exhibited strong leadership and clear pathways to achieve the targets of the project.

Shane Korosec

Director, Engineers Without Borders Australia

As a design head, she established strong design framework, sound design principles-n-practices at Adventus, which became backbone of customer-first approach for our SaaS platform.

Bhushan Samant

Chief Product & Technology Officer

Inyoung is a passionate designer with a strong interest in technology. Her attitude is of benefit to any team she joins, given her naturally empathetic nature and user-focused approach.

Catherine (Beveridge) Hills

UX and Service Design Director, RMIT Online

Inyoung is a passionate designer with a strong interest in technology. Her attitude is of benefit to any team she joins, given her naturally empathetic nature and user-focused approach.

Catherine (Beveridge) Hills

UX and Service Design Director, RMIT Online

Hi, I'm

Inyoung Choi

Hi, I'm

Inyoung Choi

Hi, I'm

Inyoung Choi

Your workmate in bringing

your design vision to life!

Your workmate in bringing your design vision to life!

Your workmate in bringing

your design vision to life!

End-to-end designer doing research, define opportunities, ideate, prototype, and validate concepts and solutions.

I facilitate workshops, co-design, design interfaces, and interactions that can enhance Design Systems.

End-to-end designer doing research, define opportunities, ideate, prototype, and validate concepts and solutions.

I facilitate workshops, co-design, design interfaces, and interactions that can enhance Design Systems.

End-to-end designer doing research, define opportunities, ideate, prototype, and validate concepts and solutions.

I facilitate workshops, co-design, design interfaces, and interactions that can enhance Design Systems.

more about me