Inyoung Choi

Inyoung Choi

Inyoung Choi

Melbourne-based design strategist who specialises in digital products and experiences.

I am a Melbourne-based design strategist who specialises in digital experiences

I am a Melbourne-based design strategist who specialises in digital experiences.

With an extensive background in industrial design and web technology in South Korea and Australia, I have accumulated 18 years of experience in product and experience design.

Throughout my career, I have worked at a variety of companies across different industries, such as Adventus.io, Australian Unity, National Australia Bank, RMIT Online, and Intel.

Research: Discovery Research, Desktop research, User Interviews, Stakeholder Interviews, concept testing, Heuristic Evaluation, usability testing, comparative analysis, experience maps, facilitating workshops, Information Architecture (IA)

Design: Rapid, low-fidelity to high-fidelity prototyping, UI and interaction design, user flows, ideation, storyboards, journey maps, accessibility, and inclusive design

Design Ops: Design Thinking, Agile, communication, cross-functional collaboration, stakeholder management, Design Systems, Human Interface Guidelines, Material Design, The People + AI Guidebook, Generative AI

Knowledge: Front-end development, HTML, CSS, JavaScript, PHP, MySQL, data integration, SEO, AI

In my spare time

I love cooking for the people I love. I was a chef for a while - enjoying the opportunity to create innovative menus for different dietary needs.

I love cooking for the people I love. I was a chef for a while - enjoying the opportunity to create innovative menus for different dietary needs.

I love cooking for the people I love. I was a chef for a while - enjoying the opportunity to create innovative menus for different dietary needs.

I love food and drink pairings.

I find it fascinating how food and drinks made by different people can come together in perfect harmony.

I love food and drink pairings.

I find it fascinating how food and drinks made by different people can come together in perfect harmony.

I love food and drink pairings.

I find it fascinating how food and drinks made by different people can come together in perfect harmony.

© 2025 Inyoung Choi. All Rights Reserved.

© 2025 Inyoung Choi. All Rights Reserved.

© 2025 Inyoung Choi. All Rights Reserved.