Engaging and enjoyable experiences that support mental, physical, and emotional health.
Background
My Real Wellbeing app from Australian Unity is a wellness app designed to help customers (members) improve their overall well-being. It offers various features, such as assessments, personalised tips, and tools to track and improve mental, physical, and emotional health.
This project was done when I worked as a contract designer in the company’s Customer, Digital, and Technology Team. They had launched their first Wellbeing App and the research team conducted first-round preference testing.
Android and ios mobile app
Challenge
The business decided to further investigate how to reward members to motivate them to improve on their wellbeing after a preference test. I also discovered from research that users use the app less often, even though they first used the health assessment. The app’s text-heavy, theory-based and fails to integrate effectively into users’ lifestyles. Additionally, the app’s demanding nature, with features like Levels and Streaks, creates a sense of pressure without offering sufficient benefits or encouragement.
Solution
The new My Real Wellbeing app is very useful to its members. It gives them automatic help, regular tips on how to feel better, and a better sense of achievement. The reorganised information architecture presents bite-sized, useful information in a simplified interface, enhancing the user experience. The app’s communicational tone is friendly and engaging, guiding users throughout their journey. Additionally, the balance of give and take has been improved by removing features like “Levels,” “Streaks,” and “Frequency” and adding guides and helpful information. Introducing a Dashboard gives users a clear overview of their progress and encourages continued engagement with the app.
Outcome
After the app launched in September, app usage in the week was at its highest level all year. The new users were 565 out of 635 (89%), and the number increased to 908%. The app was downloaded 768 times in the first week of October, bringing the total since August 30th to 2049. We got positive feedback from business stakeholders saying the app is easy and fun to use with minimal effort. Most of them use the app, synced from their other devices and feel a sense of achievement by checking the number grows.
Design process
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