My Real Wellbeing app from Australian Unity is a wellness app designed to help customers(members) improve their overall well-being. It offers various features, such as assessments, personalised tips, and tools to track and improve mental, physical, and emotional health.
I started working as a native mobile app designer in the company’s Customer, Digital, and Technology Team. They had launched their first Member Motivational App and were seeking to enhance user engagement.
Problems
Users struggle to find value in the My Real Wellbeing app, leading to infrequent use despite initial engagement with the assessment. The app’s lack of clear communication and interaction fails to integrate effectively into users’ lifestyles. Additionally, the app’s demanding nature, with features like Levels and Streaks, creates a sense of pressure without offering sufficient benefits or encouragement.
Solutions
The redesigned My Real Wellbeing app offers significant value to its members by providing automated support, regular well-being tips, and a greater sense of achievement. The reorganized information architecture presents bite-sized, useful information in a simplified interface, enhancing user experience. The app’s communicational tone is friendly and engaging, guiding users throughout their journey. Additionally, the balance of give and take has been improved by removing features like “Levels,” “Streaks,” and “Frequency” and adding guides and helpful information. Introducing a Dashboard gives users a clear overview of their progress and encourages continued engagement with the app.
Design process
- Internal workshop on future improvement
- Concept testing(using sketches) and user interviews
- Define problems and hypothesis
- Design Studio ideation workshop
- Information hierarchy (Card sorting)
- Usability Testing (using clickable mid-fi prototypes)
- Product roadmap
- Dashboard(Home) screen design whiteboarding session (as a first MVP)
- Interface design
- Accessibility Check
Old design
New design
Improvement
After the app launched in September, app usage in the week was at the highest level all year. The new users were 565 out of 635 (89%), and the number increased 908%. The app was downloaded 768 times in the first week of October, bringing the total since August 30th to 2049.
